Denver Nuggets won the first NBA championship in Young Pioneer Team history yesterday, while the heat of winning the finals as black eight won the first “China tree planting Championship” in young pioneer team history “! NBA China announced the final data of NBA three-point For Trees charity activities on its official social platform today: during the entire playoff period, 16 NBA16 teams scored 2023 three-point goals, among them, the Heat ranked first among all teams with 294 points. NBA China will also donate 6069 spruce trees to the ant forest project in Inner Mongolia. The same amount of spruce will be launched in Alipay Ant Forest in the future, at that time, fans can go to Ant Forest to apply for planting seedlings of “NBA three-point Public Welfare Forest.
On June 2nd, NBA China announced the launch of the “NBA three-point Public Welfare Forest” project. In the playoffs, NBA China will donate SKSHU of the funds to the China Rural Development Foundation for every three-point goal NBA player makes, help the Foundation to carry out ecological restoration and protection of desertification land management in Ant Forest project. At the same time, fans can also accumulate “green energy” in Alipay’s Ant Forest, apply for planting seedlings of “NBA three-pointer public welfare forest” on mobile phones, or water and help “NBA Public Welfare Forest, and use the” vitality value “to redeem some NBA playoff team ornaments to help your favorite team cheer!
In February 21 this year, NBA China and Ant Group officials announced a comprehensive strategic cooperation, and Alipay became a strategic partner of NBA Digital Life. In addition to carrying out comprehensive cooperation in NBA video content and program broadcast, joint membership and mini program operation, it is also an important content to jointly explore social responsibility innovation and cooperation in the field of sports. This “NBA three-point Public Welfare Forest” project allows NBA fans to cheer up the supporting teams through Ant Forest’s unique public welfare incentive model, it also gives the fans a brand-new way and experience to support the team, so that the green behavior of the fans can not only support the team, but also contribute to the protection of the ecological environment.
As two furniture enterprises with social responsibility, NBA China and Ant Financial Group have been working together to fulfill their social responsibilities in the field of public welfare undertakings. In 2021, NBA China launched the “NBA care action basketball dream school” project, which was launched for the first time in Alipay’s “Ant Farm”. More than ten million users donated “loving eggs” in the “ant farm”, then NBA China condensed the love of all users. Through the China Youth Development Foundation, it donated funds covering 80 rural schools in 10 provinces, autonomous regions and municipalities to carry out basketball-related sports, so as to enhance rural teenagers’ interest in sports and develop sports habits, promote the revitalization of rural talents and sports. In the future, the two sides will continue to help the development of sports, education and other charitable undertakings.
