Recently, BIG3 China headquarters announced that it would officially enter the Zengcheng Guangzhou E.C.PARK cloud to enjoy the new economic Ecological PARK, which marked the official landing of the legendary star Triple basketball game BIG3 in China. BIG3 League was jointly established by former American basketball superstar Allen Iverson and famous rapper Ace Cooper in 2017. Currently, there are 12 teams consisting of many retired NBA stars.

At the press conference held that afternoon, rasard Lewis, Nick Young, James White, Reggie Evans, Josh Powell, Byron Davis, Mike Bibi, clyde Drexler and other legendary basketball stars came to Guangzhou to participate in the activity and had a cordial interaction with the vast number of Chinese fans.

This time E.C.PARK teamed up with BIG3 China to bring international trend culture and high-quality sports resources, introduce individual IP addresses of star players, artist IP addresses and basketball trend-related IP addresses, and integrate international fashion, sports culture, tourism food, live broadcast e-commerce and other fields to promote high-quality development. Eight NBA legendary stars were also invited to E.C. The fashion art Living Hall participated in a special interesting youth culture party about sports and music art. They were full of praise for the development speed of Guangdong, Hong Kong and Macao Bay Area.

E., located in Xintang town, Zengcheng Guangzhou. C.PARK (Yunxiang new economic Ecological PARK) works with celebrities to create creative fashion cultural brands belonging to young people through a complete supply chain of fashion products, mature live e-commerce operation services, and multi-channel platforms. At the same time, through live e-commerce platform sales, different products are directly shared with different audiences, the brand and IP formats are upgraded, and more sustainable brand values are explored and created.

According to E.C. Wu Zhirong, chairman of PARK, introduced that BIG3 China entered E.C. Fashion Art Living Hall, focusing on the concept of “block style, fashion, unique and international”, meets various fashion brands through various forms such as street culture, fashion art and international sports events, the development needs of sports merchants. Combining the IP addresses of sports, film and television stars and artists such as BIG3, this art and life museum can be used as places such as ball games, art exhibitions, new product releases, Star meetings, and Internet celebrity clock-in.

It is reported that BIG3 Star Carnival China station will be the first to land in Guangzhou, Beijing and Chengdu this year, and legendary stars will continue to play the role of waste heat spreading basketball culture, bring a close visual feast to NBA fans in China.

(WEN/Yangcheng Evening News reporter Hao Haoyu)